Every month, The Winning Ticket rounds up some of our favorite blogs from the Accel Entertainment archives. This month, we want to focus on making the most of your promotions!
No matter what type of business you run, promotions are always a great way to drive more traffic to your business. Whether you are offering a typical BOGO (buy one, get one) deal, hosting a contest, or running a major sweepstakes, promotions are designed to get people so excited about something that they will come into your business to participate.
Whether you are still working out an idea for your promotion, or you are well under way to hosting a great event, here are some ideas to help you boost your promotion online to help encourage traffic to your location.
When we talk about promotions, what we’re considering is something that lasts for a set period of time, let’s say a month, during which you allow your customers the opportunity to enter once each day for the chance to win a grand prize - something of value, like a new TV, a trip to Hawaii, or a new Jeep. While this takes an investment from you, many of your customers will want to increase their odds of winning your awesome prize and will therefore visit your location every day to enter.
Before you get started on creating a new promotion, you need to do a little bit of groundwork to make sure your promotion is as successful as it can be. First, analyze any promotions you may have run in the past. How did they perform? Did the results meet your expectations? Did you exceed your budget? What were your weak points or what could have used improvements?
With Halloween around the corner, people are preparing up for the spookiest time of the year. Halloween is an extremely lucrative holiday for any small business. Spending is slated to reach a record high this year. This year, consumers are expected to spend $9.1 billion, up from $8.4 billion in 2016. This year, your bar or restaurant can capitalize on Halloween beyond just decorating your space or throwing a party.