Every month, The Winning Ticket rounds up some of our favorite blogs from the Accel Entertainment archives. This month, let’s take a look at some of our posts regarding social media platform – Instagram.
You might not think to use Instagram as a marketing tool, but your competitors probably already do. Instagram is a social media networking platform owned by Facebook that allows users to personalize their account by sharing their photos and videos. With over 700 million monthly users on the platform, Instagram offers businesses a huge target audience. Learn how to use Instagram to market your restaurant or bar by expanding your audience and differentiating your brand’s unique identity.
You've mastered Facebook. Maybe you've dabbled in Twitter. You might be thinking, why do I need another social media platform to reach customers of my small business?
Did you know that 24% of people report checking a restaurant’s Instagram before deciding to eat there? If an interested customer checks Instagram for your restaurant, would they find you? And if so, what would they see? While 24% might not be the majority, it’s a lot of customers to miss out on by not having or tending to your Instagram account.
Get the most out of Instagram simply by understanding and utilizing its unique personalized elements. Instagram is free, easy to navigate, allows you to keep an eye on competitors, and provides you with marketing features that your business can benefit from greatly. Instagram will ultimately lead you to understand how customers perceive your brand and to identify your brand advocates.
You know what they say: a picture is worth a thousand words. Pictures can work wonders to promote your business on the internet – that is, if you take them correctly and use them effectively.