Every month, The Winning Ticket tries to round up some of our favorite blog posts on a specific subject. This month, we’re talking about how to beat the slowdown that happens to bars and restaurants during the coldest months of the year.
Need some quick ideas on how to increase foot traffic at your bar or restaurant? In this high-level overview, we go over a few different tried and true methods to getting new customers to come into your business and how to keep old customers interested in coming back.
If you’re a business owner, take a moment to close your eyes and imagine the outside of your location. If you didn’t know what was behind your front door, would you be excited to check it out? Or, would you be bored by what you see and ready to keep walking or driving down the street, looking for something more interesting?
If your business could use some new life from new customers, you might want to consider refreshing your digital marketing strategy. The internet has become the most used avenue for people searching for bars and restaurants (or anything for that matter). If you want a simple way to see if you’re showing up online, check out this blog post.
One of the best ways to increase foot traffic to an establishment is by running an engaging customer promotion. Check out this recent blog post of some fun and unique ways to work the holidays into a new promotion for your bar or restaurant.
Now that you’ve invested time and energy into creating a new promotion to drive more customers to your location, you need to figure out how to get the word out to new and existing customers. Check out some expert tips from Accel on the best way to get the word out for a new promotion.
Social media is a great (mostly) free advertising medium for local establishments. If you want to keep your promotion as low cost as possible, consider creating an advertising campaign centered around your new promotion on social media, instead of the more expensive radio ad or direct mail campaign.