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Marketing Your Business

How to Make the Most of Thanksgiving at Your Video Gaming Establishment

November 26, 2019

November signals the start to a busy time of year for restaurants and bars, filled with holidays, shopping and parties. The holiday season can bring out new and old customers. If you’re not capitalizing on this season, you’re missing out on more than just profits. Here are 5 ideas to help your Video Gaming Establishment capitalize on Thanksgiving and beyond.

Staff Smartly

The service industry is currently plagued with staffing issues and creating a holiday schedule can be a nightmare. Thanksgiving is the kick-off to a busy holiday season. If your employees aren’t happy, your guests aren’t happy. One easy way to keep your staff happy is scheduling far ahead of time and asking employees who wants to work which holidays and when. It might not be possible to accommodate everyone’s schedule but making a good-faith effort to help out your staff goes a long way.

Prepare for “Thanksgiving Eve”

There are lots of different nicknames for the Wednesday night before Thanksgiving. Whatever you call it, there is no doubt it is a busy evening for those in the hospitality industry. Friends and family are back in town for the holiday and want to go out and catch up with people they haven’t seen in a while. Market your establishment as the place to be that night – and make sure you’re prepared for when they come. Treat this night like you would a Friday or Saturday, make sure you’re fully staffed, and you’re fully stocked for the rush.

Double Check That Your Equipment is Up to Speed

Prior to the rush, make sure all your equipment is up and running. Routine cleaning and maintenance onNew call-to-action everything from your VGTs to refrigerators is a great practice to implement in your establishment. Start with your kitchen and bar area and move outward into your establishment.

We hope it doesn’t, but if any part of your gaming area malfunctions or goes down, call our Service Solution Center at 888-972-2235 – open 365 days a year, 24 hours a day.

Promote Your Loyalty Program

The busy holiday season is a great way to generate new business. It’s even better to get those customers coming back in during the following slow winter months. Loyalty programs can ensure you have a way to keep in contact with those patrons and give them a reason to return. Add clear marketing for your loyalty program in your location and ask employees to mention signing up when interacting with customers.  

Demonstrate Your Hospitality Skills

The holiday season can be a stressful time for many. As an establishment, it is important to ensure every patron is taken care of and leaves feeling their best. Great customer service is critical for any establishment. You can offer as many promotions or specials as you want, but great service keeps customers coming back time and time again. Holiday stress can affect us all, especially those in a customer service role. Impress upon your staff that good customer service is a simple thing that makes all of the difference, and encourage and reward your staff for a job well-done.

Are you ready for the holiday rush this season? Let us know your tips and tricks in the comments below!

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