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Company News

AE Player Rewards' Big Updates

October 6, 2021

AE Player Rewards has taken our patrons by storm! Our customer loyalty program (available to all Accel locations for free!*) has already given away $350,000 to lucky members across the state in our first two quarters! And in our current quarter, we are giving away $500,000 in total prizes to over 1,400 winners! From October to December, 1,400+ lucky AE Player Rewards members will win a share of $500,000, including two $30,000 Gold status-level winners. We wanted to share exciting news about some of our upcoming advertising plans focused on increasing patron awareness and loyalty for our locations!

The prizes aren’t the only things that are bigger and better in AE Player Rewards. We are committed to driving traffic to our partner locations. Accel is currently running statewide billboard and out-of-home advertisements, as well as statewide direct mail campaigns and even TV and streaming ads to help drive more patrons to Accel locations. Plus, hundreds of screens across the state are now displaying eye-catching ads for AE Player Rewards. From digital billboards to gas station TVs and TouchTunes jukeboxes, we are estimating over 30 million impressions!


2021 Global Gaming Awards

In August, we announced that AE Player Rewards had been “shortlisted” for the Customer Loyalty Program of the Year for the 2021 Global Gaming Awards on October 4, 2021. This recognition puts AE Player Rewards in the same conversation with some of the most powerful loyalty programs in the world!

Though we did not end up winning at the ceremony on October 4, we still want to thank all of our partner locations and Accel team members who helped to make this recognition possible through their support of this new innovative program!


AE Player Rewards has had an amazing impact on the lives of both our players and our partner locations, and we are excited to continue this adventure through the end of 2021 and beyond! More big prizes and surprises are coming for our Rewards members as we head into the winter! For gaming locations who are not Accel partners, email us at hello@accelentertainment.com to learn how to switch to Accel today.

 

*Optional $25 monthly fee for check-in kiosk