5 Ways to Celebrate Spring in Your Bar or Restaurant

Spring has officially sprung! The first day of spring this year will fall on March 20^th. Spring is a great season for bars and restaurants, with more potential customers venturing out of their homes and out on the town thanks to the warmer weather. And what better way to celebrate the coming of warmer days and new beginnings than with some fun ideas to celebrate the season?

Bring On the Brunch

Brunch is a great way to attract new patrons that may not have heard of your establishment before. The warmer weather of spring means more people will be out and about earlier during the day. Plan a nice brunch buffet and advertise it through your usual marketing channels (or check out our blog on how to advertise promotions!). People love going out for brunch on a nice spring weekend and it is easier to do than most locations realize. By planning a buffet, you can make it easier on yourself by pre-making large amounts of easy breakfast food like scrambled eggs, bacon, and pancakes.

Spring Cocktail Tastings

Another great way to get into the spring spirit is to do exactly that – get into some spring spirits! Spring is a great time to change up your drink menu. If you are looking to incorporate spring flavors into your beverages, you are in luck! Spring is a great time for alcoholic beverages thanks to the lighter floral and berry tastes found in many recipes. Here is a great list of spring cocktail recipes to find inspiration from.

Revamp Your Food Menu

Now that your customers are enjoying their spring-inspired beverages, why not go all out and bring the spring flavors to your main food menu as well? Freshen up with the sweet taste of fresh berries and crisp greens. Since spring-inspired menus are not easily found in most restaurants, you will be sure to stand apart from the crowd (especially if you properly market this promotion!).

Spruce Up Your Patio Dining

If you are fortunate enough to have an outdoor seating area at your bar or restaurant, then you already know that your patrons love dining al fresco. Now the winter is over you can dust off your outdoor area and bring it back to life! Invest in some spring blooms and get your green thumbs working overtime! By building somewhere inviting and colorful that customers can see from the outside of your establishment, you are advertising the spring ambience that can be found in your establishment.

Spring Green-ing

This last idea is a little out of the box, but it will make a last impression on your patrons and on your business. During the spring season, start handing out small packets of seeds as promotional items to your customers (especially to your loyal video gaming patrons!). These little packets will help you spread the spring fever to your customers and keep them coming back for more to fill out their gardens. The little seed packets can be easily stamped with your location’s logo and information so that customers. You can also turn this promotional item into a huge social media marketing opportunity. Encourage your customers to take pictures of their flowers after they’ve blossomed. If they remember to tag your location in the post and picture, offer them some incentive like a free drink or appetizer. This will keep your customers invested in your promotion and will help grow your social media presence across the board - win-Win!

How are you planning to celebrate spring in your bar and restaurant? Let us know in the comments below!

Sources

https://theadventurebite.com/spring-cocktails/

https://www.bonappetit.com/recipes/slideshow/spring-recipes

https://www.americanmeadows.com/product/flower-seed-packets/favor-sized-wildflower-mix-seed-packet