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Marketing Your Illinois Business

Winter Cocktails to Warm Your Customers

January 19, 2022

We all know the winters are cold around these parts. Subzero temperatures, blinding winds, and torrential snow … just a regular December day in Illinois. Customers need something warm after trudging to and from work — uphill both ways. That’s why we’re here to help. A gin and tonic doesn’t really do the job when you can’t feel your nose.

Here are our favorite winter cocktails that will add a bit of spice to your bar scene:

Mulled Wine

Whenever you ask someone for a warm cocktail, this is probably one of the two that will be served. This is a classic cocktail found in a medieval cookbook dating back to 1390! Filling your glass to the brim with this red wine, oranges, cinnamon, sugar, and spice concoction will make a cold and blistery winter day a warm and comfy escape.

Hot Toddy

Now it’s time for the other warm cocktail people think of — a hot toddy, or a hug in a mug. Whiskey, honey, cinnamon, and a little lemon … what’s better than that? The official hot toddy was created in Scotland almost 200 years ago! However, even that was a spin-off of a much earlier drink created in India called “tari.” And it’s no surprise that it’s been around for 400 years! It’s absolutely delicious.

Yule Mule

This wintery version of the Moscow mule will brighten anybody’s day. Topped with a few cranberries, this ginger-vodka drink will put a pep in your step on the dreariest of winter days. Half a can of ginger beer, a shot of vodka, a few cranberries, and a sugar rim equal a recipe for happiness.

Amaretto Sour

Amaretto is the quintessential winter spirit. A strong almond-flavored liquor will warm the bellies of everyone who visits your bar. Now, an amaretto sour, that’s a whole different beast. Ingredients are, Amaretto (obviously), a spritz of citrus (e.g., lemon, orange), simple syrup, and a cherry to garnish.

Cocktails are the perfect nightcap for any winter day. Trudging through snow, cold wind chilling your bones, and fingertips frozen … the quickest way to warm up your customers is to find them something tasty and festive to drink.

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