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Marketing Your Illinois Business

Using Canva to Promote Your Gaming Business

August 30, 2023

There are always important things going on at your establishment, whether it’s a co-op promotion with Accel, or a new VGT being added to your cabinet. If you are looking to promote your gaming establishment but don’t know where to start, using Canva may be the solution.

Through Canva, you have access to a graphic design platform that is not only easy to use, but capable of fulfilling all your promoting needs. These capabilities include easily shareable infographics highlighting important facts and statistics about your business like your latest big winners, social media graphics, videos, images, brochures, flyers, presentations, emails and more!

Canva has thousands of templates and images available to start creating with. You can even customize them by adding, replacing, or removing elements to best reflect your business. If you don’t want to use templates, you even have the option to begin with a blank design and build it from there. These exciting features are available at no cost, with even more features accessible by paying a monthly fee through a Canva Pro account.

There are so many ways to edit your designs and truly make them your own. By using the Canva Photo Editor, you can make your pictures look more professional by adjusting and editing the necessary elements such as background and colors and adding filters and effects. The Canva Photo Collage Maker lets you make collages of images if you want to show off multiple images at once. In addition to adding filters, effects, and text, when it comes to editing your videos, Canva also allows the option to add transitions and music to really excite your customers.

Canva can help your business’s social media presence and increase foot traffic by showing off your creativity and keeping your customers engaged and coming into your establishment. Accel offers ready-made, easily customizable social graphics in Canva to our locations to help them show off their latest big winner and much more! Canva even provides the correct sizes to use for each social platform, so all you do is drop in your image or select one of Canva’s. Don’t worry if you choose the wrong size in the beginning, because Canva’s Magic Resize feature can easily change the size when needed.

Upgrading to Canva Pro provides additional social benefits like linking your social media accounts and enabling you to post your images directly from Canva. This also gives you the option to plan and schedule your social media content and receive analytics on how your content is performing to help with your future social media strategy.

It’s important to ensure that everything you create fits your brand, and Canva’s brand kit is an easy way to make that happen, with easy-to-create brand templates that provide the correct fonts, colors, and logos for your employees to use.

A new feature of Canva Pro is Canva Magic Write, which, based on your written ideas, creates a draft for an email, social post, or whatever you may need. Accel is aware that Canva continues to grow and create new ways to make promoting your gaming business easy, and we are always ready to answer any questions that may come up from our partner locations.

For more information on using Canva to promote your gaming business, email Accel at hello@accelentertainment.com.

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