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Marketing Your Illinois Business

Top 3 Things Your Social Media Needs in the New Year

January 5, 2022

Happy 2022! It’s a brand-new year and a great time to spruce up your social media. Whether it’s Facebook, Instagram, Twitter, or LinkedIn (hopefully you have business accounts in each), these are three fantastic ways to boost your social media presence early in the year.

  1. Keep That Info Fresh

There’s nothing worse than visiting an establishment’s social media to see a promotion from 2017 pinned to the top. Seasonal posts, weekly promotions, menu specials — there are so many different ways to reach your potential customers! As reported by Statista in 2019, almost 92% of businesses nowadays use social media to promote their location/product. That’s a huge amount of reach that takes 10 minutes a week to complete. Social media is quick, easy, and keeps consumers up to date with what’s going on at your establishment.

  1. Use Graphics

People love images and graphics. It’s something colorful, different, and gets the message across! And the best part is, you can have fun with it. Got a new food item? Make a graphic of it! Have a bingo night coming up? Make an enticing graphic and watch the people pour in. Images are much easily absorbed than a brick of text explaining everything. Make it fun, flashy, and attractive!

  1. Take Advantage of the Social Platform’s Tools

Every social media channel has specific tools for you to use. For Instagram, use those hashtags! Using two to three hashtags can boost the reach on your post and help your establishment reach a larger audience! For Facebook, re-share your customers’ posts about your location! Sharing and interacting with your customers’ posts is a great way to be friendly and familiar. Check out our other article on the importance of user-generated content to see how your customers can boost your business. Millions of people spend their days scrolling through social media, so it only makes sense for you to be active on as many platforms as possible!


It may seem daunting at first, but using social media is one of the easiest and best ways to reach and interact with your customers. Food, events, and weather — as long as it has to do with your location, put it out there for the world to see!

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