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Marketing Your Illinois Business

The Importance of Visuals at Your Bar or Restaurant

March 13, 2024

Visuals play an important role at your bar or restaurant. These visuals take on many forms and serve different purposes. With all that considered, Accel Entertainment is here to educate your establishment on the importance of visuals.

Whether they’re on the outside or inside of your restaurant, impressive visuals capture the attention of your audience. Some examples of impressive visuals include murals or paintings. We are living in a digital age, which means customers are looking for visuals like this because it makes people want to take pictures with them, or of them. Those pictures are usually shared online, which may catch the attention of that customer’s friends. In this way, patrons can market your business for you, helping to attract new customers.

By creating opportunities for patrons to take photos at your establishment, there is always a chance what they post can go viral, which will give your brand even more recognition. With so many patrons having social media accounts, you open yourself up to a much larger audience and the possibility of being discovered. It’s always a good idea to have visual signage encouraging users to follow your social accounts and tag your accounts when they post things from your establishment.

If you don’t want to invest in a permanent feature in your establishment, such as a mural, there is of course the option of a step and repeat, which is simply a fun backdrop setup in your establishment for customers to take pictures in front of.

Unique visuals of any kind are a great way to make your establishment stand out amongst competitors. Whatever makes your establishment unique, make sure you are using it for marketing efforts, such as social media posts or features on your website.

Using photos and videos at your establishment can draw in new customers. If you receive permission from your patrons, you should absolutely show off a customer celebrating a big win playing your slot machines, or a customer enjoying a savory bite of one of your new dishes.

Any visual present in your establishment can potentially influence a potential customer. This isn’t limited to unique visuals like paintings. It also includes paint choices, seating, decorations and lighting, and so much more.

The overall design of your restaurant plays a huge role in attracting new customers because what they see online is what they expect to see in person, so give them something to be excited about! Make sure to highlight your establishment’s unique features and what you have that your competitors don’t, whether it’s a wider selection of slot games, images of your establishment’s owners, or a brand-new pool table. Whatever it is, make sure it highlights your brand to the fullest.

When it comes to visuals, your food and beverage presentation is important. How your dishes appear to your customers determines their first impression of not only if it looks tasty, but also if they will post about it online or via social media or leave a review. This will also determine if you should post your dish to your own social media to attract new customers. Having attractive photos of your food and beverage offerings online can be a huge determinant on whether an online visitor chooses you for their next meal.

This blog just touches the surface of the importance of visuals. Visuals in your establishment can take on many forms whether it’s posters, table tents, neon sign, or AE Player TV graphics . These are all excellent ways to advertise your slots and promotions to the public. Remember to think outside the box and really put a visual focus on key aspects of your establishment.

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