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Marketing Your Illinois Business

Marketing You Should Be Doing Consistently

December 27, 2023

Marketing is important for keeping your audience’s attention and earning their trust. Being consistent doesn’t mean marketing nonstop, but your establishment should have a pattern or schedule of when they market each month to remain consistent with your audience. With that in mind, here are some types of marketing that your gaming establishment should be doing consistently.

Digital Marketing

If your bar or restaurant has a website, then you should be marketing it. Whether through social media or email, you should be finding ways to drive your audience to your website to learn more about your business.

One of the best ways to reach your audience as well as new people is by using social media marketing consistently. Being consistent on social media involves posting consistently and keeping your audience updated on what’s happening with your business. When it comes to posting on social media this should be done on a weekly basis. With the use of scheduling tools like Hootsuite or HubSpot it has become very easy to post consistently by creating content ahead of time and having it post automatically when needed.

Being consistent on social media also involves paying attention to your best performing content and consistently posting content that your audience will engage with. It’s also important to try and be consistent with responding to your patrons’ comments and questions on social media to establish trust.

Some of the most popular social media platforms are Facebook and Instagram, so you should be posting consistently on at least one of those. If you’re looking for a way to change your content, videos are an affordable and fun way to market to your audience and keep them engaged by showing them behind the scenes of your establishment.

Your consistent marketing should also involve emails. Different software is available to keep track of your email subscribers, but you don’t need to send out as many emails as social media posts. Emailing monthly is all that’s necessary.

Your emails should be informing your audience what’s happening at your establishment and why they should be coming. Birthday emails are a great way to be consistent on a yearly and daily basis with numerous individuals at a time. Offering some sort of birthday reward for a patron could lead them to spend more at your establishment.

Traditional Marketing

Just because there are so many forms of digital marketing in the modern age doesn’t mean traditional marketing isn’t as effective. Plenty of people still stop and read physical posters and signs, so make sure to use them. If you’re looking for signs and posters to promote your slots, don’t forget Accel has great options available to our partner locations.

Marketing face to face should be done consistently with your patrons. All it takes is your employees telling a customer about something new coming to the menu or a discount currently happening. Because it’s face to face, if there are any questions someone can answer right away. You may even get a nice review written about your establishment based on how helpful your employee’s explanation was.

If your establishment has the budget for it, direct mail can be done consistently when you have something worth offering to your patrons. Not everyone checks their mail frequently, but if your establishment has great offers and coupons mailed to your loyal customers, why wouldn’t they save them to use later? Whether it’s during the holiday season or an affordable catering option, patrons are always looking for ways to save money.

Whatever forms of marketing your establishment chooses to use, remember to do them consistently and remember that Accel Entertainment is here to help with your marketing efforts.

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