If you’ve ever wondered when you should be posting on your social media accounts for your video gaming business, you’re not alone. Unfortunately, the answer isn’t a one size fits all approach. It truly depends on what target audience you’re trying to reach and depends on which social network you’re using. We’re going to break it down for you, so you can create a social media strategy that works for you and your business.
HubSpot recommends posting on Saturdays and Sundays for the highest engagement, with Thursdays and Fridays taking the next best time. Engagement refers to the number of interactions users have with your content—including likes, comments, and shares. You can read more about social media metrics here.
As far as best times? 9:00 a.m., 1:00 p.m. and 3:00 p.m. are peak times, according to HubSpot.
Facebook also offers a way to check when your fans are online, which you can target your post times around. Visit your Business Facebook page, then click “Insights” at the top (see picture below for reference).
For example, those that work full-time tend to engage during off-work hours on Instagram. An ideal time to post would be between 3:00 - 4:00 p.m. on weekdays; specifically Monday and Thursdays, according to this HubSpot article.
If you’re concerned about how you can manage posting on social at the exact time your customers are online, check out this article on how to schedule your posts. There are plenty of free options to plan out your content and ensure it’s being posted at the ideal times.
If you’re looking for more information on when to post on other social media platforms, HubSpot offers a fantastic infographic, detailing other platforms like Twitter, LinkedIn, Pinterest, Instagram, and Google+. HubSpot mentions these key tips to help you stay successful:
- Staying consistent with the times you’re posting.
- Use a general approach of several resources.
- Find the ones that work best for your audience.
There isn’t a magic day or time to post on social media to ensure engagement, but with this data, you’ll be able to make more informed decisions on what time works best for you and your business. There is a lot of trial and error to hit the sweet spot of engagement, so just make sure to come up with content regularly to keep your followers interested.