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Marketing Your Illinois Business

How To Increase Social Media Engagement for Your Bar or Restaurant

March 27, 2024

Increasing social media engagement for your bar or restaurant can be a difficult task, as there are many factors that play a role in your success. Engagement lets you see how interested your audience is in your content. Accel Entertainment hopes that you will be able to take away some helpful tips from this article to guide your establishment towards increased social media engagement.

To increase your engagement, you will need to have a clear strategy with measurable goals. To measure how engaged your audience is with your social media content, you should be measuring the amount of likes, comments, and shares your content gets, as well as how many followers you are gaining or losing. One tool available to measure your levels of engagement across multiple social media platforms is Hootsuite Analytics.

In order to accurately measure your audience engagement, you will need to know your audience. Knowing your audience shows you the type of content they are interested in and what times they most actively engage with it. Part of knowing your audience is knowing the platforms they are on the most and focusing your attention and efforts on those platforms. After you have found what platforms to focus on, you can begin posting frequently to provide your establishment with more opportunities to engage with your audience and let your audience know you are there.

Now that we’ve discussed the foundation of a good strategy, it’s time to talk about the types of content your establishment can be doing to increase social media engagement. In order to make your social media content great, it is necessary to create content that is authentic that will connect with your audience. An important part of authenticity is doing what you say you are going to. For example, if your establishment is advertising live music, make sure to post some pictures after the performance so that your audience can see. This can be applied to many other things your establishment may be advertising, so don’t promise something if you can’t back it up.

Showing authenticity also means showing the human side of your company and the real people that help your establishment function. Highlighting your valued employees with a special shoutout or letting them take over your social for the day so the audience can see what they do daily is a great way to show off your brand’s human side. Sharing user generated content is another method to showcase your authenticity because it is coming straight from one of your audience members, which gives your establishment credibility.

In addition to creating authentic content, your establishment should be creating content that entertains your audience. The more interactive you can make your content, the more likely your audience will be to engage with it, so try to show off what makes your establishment unique. A fun and creative way to potentially increase your social media engagement is by participating in current trends and putting your own spin on them.

Giving your audience a behind-the-scenes look of our establishment is another entertaining way to get them engaged. Giving a tour of your unique kitchen layout or a step-by-step tutorial on how to make one of your most popular cocktails are just a few examples of showing your audience a behind the scenes look at your establishment.

Content involving feedback is also a reliable way to increase engagement. By asking your audience questions, you get their honest opinions on things including their favorite menu items and what they’d like to see in the future. This feedback is extremely valuable for making future improvements to your establishment.

Giveaways or surveys not only reward your audience, but also create opportunities for feedback. Your audience will most likely participate in something if there is something in it for them, enabling you to gain valuable insights into your audience. These are great because they involve engaging with your content as a requirement.

It is important to note that if you want your audience to engage with you, then you will also have to engage with them. This means responding and reacting to comments, messages, and questions. By showing that you are willing to engage with your audience, they will be more willing to engage with you. It can even be as simple as thanking them for their feedback. When you are responding to comments or questions, try to do it in a timely manner and with your real personality.

Whatever type of content you choose to create for your audience, there are some important things to remember. Make sure your content offers something to your audience. To get your audience engaged you need to show them how choosing your establishment will benefit them. Whether it’s with better prices or a wider selection, it doesn’t matter as long as you are making the content about your audience and not about your establishment. To get your audience engaged, create content that will grab their attention. Doing so might even grab the attention of new followers. Nowadays, people are all about visuals, so you are more likely to get engaged with posts featuring images or videos than posts with just text.

Accel hopes you found these tips helpful as you begin examining your engagement. Always remember that not everything will work for every establishment, and you can always change your strategy if something isn’t working.

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