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Marketing Your Illinois Business

How AI Factors Into Your Restaurant or Bar

February 14, 2024

Accel Entertainment realizes Artificial Intelligence (“AI”) is becoming more frequently used by the public, even in large restaurant chains. This can mean AI tools that assist with your email, blog, or social media writing like Chat GPT or Canva’s Magic Write, or a chatbot that can communicate with your audience for you by simulating human conversation. With AI capable of just about anything, you may be wondering if it is the right choice for your bar or restaurant.

AI can be very convincing and make your patrons think that a post was written by a real person. By using AI for your establishment’s writing, your establishment can save money by not paying someone to write for you in certain situations. One of those situations may be when you need to update something informative on your website.

In terms of marketing your business, AI writing may not always be the best option. AI writing has limitations, and you will need to proofread whatever is generated to make sure it makes sense. AI can’t give its own opinions, only info based on facts. AI bases what it writes off information found on the internet, and since anything can be said online, AI is not always accurate with what it writes.

While AI writing can certainly help with your marketing, you can’t rely entirely on it. The human mind is a lot more creative than AI generated responses. Remember, when it comes to an email or blog post, you don’t have to go with what the AI generates and can just use it for inspiration or as a starting point when you’re stuck.

Since we have discussed AI writing, it is important to now discuss AI chatbots. Overall, chatbots are simple enough to create by using a template from whatever chatbot source you choose and customizing it to fit your brand.

Chatbots can be used on your website or even on Facebook Messenger for your business’s Facebook account. This means your business can help your existing web and social customers and potentially gain new customers by helping someone on your site who has never tried your business before.

One of the biggest benefits of having a chatbot is that it is available 24/7, so your customers will have answers to their questions after business hours, or when staff is unavailable. This creates the opportunity for the chatbots to answer many questions without being overwhelmed like a staff member might feel.

Chatbots can be used to answer simple or frequently asked questions in a human-like way, which prevents a customer from having to speak to an actual person. Besides preprogrammed answers to questions, chatbots are also capable of adapting to more complicated questions and provide responses accordingly.

Your establishment can save time and resources by using a chatbot to take orders and make reservations, which can possibly reduce the risk of errors. Some chatbots can analyze your customers’ data in order to provide them with recommendations, such as what menu items to try. This not only points customers in the right direction but also makes it easier for your patrons to make choices based off your suggestions. This data can also help your establishment make decisions on how to market to your patrons in the future based on their preferences, especially if the chatbot has provided you with their email.

Accel hopes you found this information presented valuable. As a business owner, you know better than anyone whether AI can benefit your establishment and if it’s worth investing in. Are you currently using AI, or considering using it in the future? Let us know in the comments below.

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