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Illinois Gaming Market

Four Ways to Get to Know Your Slot Machine Players

January 23, 2018

One way to ensure that customers will keep coming back to play at your video gaming establishment is by getting to know more about them. There may be multiple licensed video gaming locations in your neighborhood, but these players always seem to keep coming back to YOUR location. Why is that? What exactly do these players enjoy? Do they feel that there is anything that can be improved? 

By spending time getting to know your slot machine players, you may find suggestions on what to change about your gaming room, refreshments or service. But there’s also another effect: by asking your players their opinion, they will feel heard and appreciated. In fact, a recent survey found that 68% of customers said they would stop frequenting a business if they didn’t feel appreciated. Here are a few ways to get to know your players better.

Download Your Online Presence Toolkit for Your Small BusinessUse Social Media
  • Social media has its pros and cons for business owners, but one big “pro” is that it makes it easy to speak directly to your customers. You can use Facebook, Twitter, and Instagram to reach out to your players.
  • Each social platform has different ways to achieve this effectively. Think about the best way to use each platform to reach as many players as possible. On Twitter, you can pose a question then create a poll, Facebook you can write a text post asking for feedback on the post, and Instagram you can post a photo and ask for direct messages or comments on the post.

Read more: What to Post to Promote Your Bar or Restaurant on Social Media.

Survey your customers
  • You can accomplish this by chatting with them before or after they play and get a feel for their preferences
  • If you’ve already started collecting email addresses from your customers, you can easily send an email and include a survey, or send them a simple, free option through Survey Monkey
  • You can also survey your customers with a good old-fashioned paper survey. We recommend waiting to do so after they are finished gaming, so you don’t bother them while they’re playing on a machine
  • Some good survey questions to include:
    • What kind of music they like
    • What kind of refreshments (soft drinks, donuts, popcorn) they enjoy
    • Whether they prefer to be left alone or checked on by a server
Read reviews
  • Read the reviews that your customers leave on Yelp, Google and Facebook. Although individual reviews may not reflect how your business operates day in and day out, common themes or trends among reviews are something you should keep in mind.
  • Make it a point to read your reviews at least once a month and look for suggestions and feedback that could help improve your player’s experience.  
Suggestion Box
  • You can put out a physical suggestion box in your location or even allow comments on your website or via an email address. Either way, give your customers an “open door policy” to be heard.

By getting to know your customers better and learning about their likes and dislikes, you can create an ideal playing experience. All it takes is some time and a listening ear.

Source: https://smallbusiness.fedex.com/market-smb-effectively.html

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