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Marketing Your Business

Embracing the Holiday Season on Social Media

December 12, 2019

The holidays can be a chaotic time for you and your customers. Everyone is busy and other businesses are vying for your customers’ attention, but don’t give in to the holiday blues. Here are some ideas to help you stay on track and embrace the holiday bustle.

Put Together Your Schedule Now

The holiday season can get busy, so planning ahead will help you stay on top of things. Decide what you’re going to publish on social media this December: promotional updates, social media contests, holiday offers, holiday wishes, or any other type of content. Using your list of ideas, plan out a varied mix for the upcoming weeks.

Decorate Your Social Media Pages

If you want an easy way to get your audience in the holiday spirit, your cover photo is a great place to start. Picture your cover photo as a holiday billboard. What do you want to share or promote this holiday season? Even if you don’t offer any holiday specials, showcase your spirit through a seasonal graphic or post a photo of decorations in your location.

Be sure to upload similar holiday-themed cover images to all your social media accounts to create consistency and enable visitors to easily find and recognize your brand across all networks.

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Stay Engaged

You might be tempted to think the holiday season is a good time to take a social media break but think again. In 2019, Facebook is expected to see the greatest growth during November and December. Data projects that retailers should anticipate 45% more Facebook messages per day on average in November and December 2019, compared to the rest of the year. Don’t let customer comments or unanswered messages fall by the wayside. Keeping engaged with your customers through the holidays will keep them coming back when the excitement of the season has passed and they return to their usual routines.

Share the Magic of Giving

The holiday season is a time to remind ourselves that we should be giving back, so try encouraging your customers to do the same. There are many ways to give back, including holding a charity event or running a donation drive. You can even raise money directly on social media. Facebook has a Donate feature that allows people and businesses to raise funds for the cause or organization of your choice. It’s the season of giving, so why not give back?

Celebrate with Everyone

In order to find success in your business’ social media presence, it is important to know your audience. When it comes to holiday posting, make sure you are sensitive to different people’s beliefs and traditions. Not everyone celebrates the same holidays, and it can feel lonely if you’re in the minority. Commemorating other holidays online, aside from Christmas, is a great way to connect with your patrons. Just make sure you’re respectful of everybody’s opinions.

Most importantly, plan ahead and get creative. The holiday season can be busy yet productive for all types of businesses, so use this time effectively. Plan plenty of holiday-themed content and monitor your results so you can track your success and make changes and improvements for next year.

These are just a few ideas to help get you started. Let us know in the comments below how you decked the halls with holiday content on social media to get your customers in the spirit!

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