--- title: Using Visuals for Your Bar or Restaurant’s Social Media description: Even if you own one small location, a great social media visual marketing strategy can do wonders for your bar or restaurant’s online presence. Visual marketing is thought to only apply to Instagram, but it doesn’t have to. image: https://www.accelentertainment.com/hubfs/Accel%20Entertainment%20Website%20-%20GRAPHICS%20ONLY/The%20Winning%20Ticket%20(Blog)/The%20Winning%20Ticket%20%E2%80%93%20IL/2018%20Blog%20Graphics/10.%20October%202018/Blog%20Make%20picture%20posts.jpg --- [![Schedule Consultation](https://no-cache.hubspot.com/cta/default/3409577/ffea45d2-d0ce-4f46-be37-9e9f645687b6.png)](https://cta-redirect.hubspot.com/cta/redirect/3409577/ffea45d2-d0ce-4f46-be37-9e9f645687b6) [![AE_Landscape Logo_Flat_On White](https://www.accelentertainment.com/hs-fs/hubfs/FILES/Accel%20Internal/AE%20Logos/Global%20Logos/Global%20Logos%20-%20Flat/Global%20Logos%20-%20Flat%20-%20Landscape/Global%20Logos%20-%20Flat%20-%20Landscape%20-%20PNG/AE_Landscape%20Logo_Flat_On%20White.png?width=2000&height=451&name=AE_Landscape%20Logo_Flat_On%20White.png "AE_Landscape Logo_Flat_On White")](https://www.accelentertainment.com) 1 ![featured image 1](https://www.accelentertainment.com/hubfs/Accel%20Entertainment%20Website%20-%20GRAPHICS%20ONLY/The%20Winning%20Ticket%20(Blog)/The%20Winning%20Ticket%20%E2%80%93%20IL/2018%20Blog%20Graphics/10.%20October%202018/Blog%20Make%20picture%20posts.jpg) Marketing Your Missouri Business # Using Visuals for Your Bar or Restaurant’s Social Media By [Accel Entertainment](https://www.accelentertainment.com/mo-blog/author/accel-entertainment) July 20, 2022 ### Posts by Topic - [Marketing Your Missouri Business (34)](https://www.accelentertainment.com/mo-blog/tag/marketing-your-missouri-business) - [Missouri Video Gaming Industry (4)](https://www.accelentertainment.com/mo-blog/tag/missouri-video-gaming-industry) ### Posts by Month - [May 2021 (3)](https://www.accelentertainment.com/mo-blog/archive/2021/05) - [March 2023 (3)](https://www.accelentertainment.com/mo-blog/archive/2023/03) - [August 2021 (2)](https://www.accelentertainment.com/mo-blog/archive/2021/08) - [September 2021 (2)](https://www.accelentertainment.com/mo-blog/archive/2021/09) - [October 2021 (2)](https://www.accelentertainment.com/mo-blog/archive/2021/10) - [November 2021 (2)](https://www.accelentertainment.com/mo-blog/archive/2021/11) - [December 2021 (2)](https://www.accelentertainment.com/mo-blog/archive/2021/12) - [January 2022 (2)](https://www.accelentertainment.com/mo-blog/archive/2022/01) - [February 2022 (2)](https://www.accelentertainment.com/mo-blog/archive/2022/02) - [March 2022 (2)](https://www.accelentertainment.com/mo-blog/archive/2022/03) - [April 2022 (2)](https://www.accelentertainment.com/mo-blog/archive/2022/04) - [May 2022 (2)](https://www.accelentertainment.com/mo-blog/archive/2022/05) - [June 2022 (2)](https://www.accelentertainment.com/mo-blog/archive/2022/06) - [July 2022 (2)](https://www.accelentertainment.com/mo-blog/archive/2022/07) - [August 2022 (2)](https://www.accelentertainment.com/mo-blog/archive/2022/08) - [September 2022 (2)](https://www.accelentertainment.com/mo-blog/archive/2022/09) - [October 2022 (1)](https://www.accelentertainment.com/mo-blog/archive/2022/10) - [November 2022 (1)](https://www.accelentertainment.com/mo-blog/archive/2022/11) - [December 2022 (1)](https://www.accelentertainment.com/mo-blog/archive/2022/12) - [January 2023 (1)](https://www.accelentertainment.com/mo-blog/archive/2023/01) - [February 2023 (1)](https://www.accelentertainment.com/mo-blog/archive/2023/02) - [April 2023 (1)](https://www.accelentertainment.com/mo-blog/archive/2023/04) - [May 2023 (1)](https://www.accelentertainment.com/mo-blog/archive/2023/05) - [June 2023 (1)](https://www.accelentertainment.com/mo-blog/archive/2023/06) - [August 2023 (1)](https://www.accelentertainment.com/mo-blog/archive/2023/08) - [September 2023 (1)](https://www.accelentertainment.com/mo-blog/archive/2023/09) - [October 2023 (1)](https://www.accelentertainment.com/mo-blog/archive/2023/10) - [November 2023 (1)](https://www.accelentertainment.com/mo-blog/archive/2023/11) - [December 2023 (1)](https://www.accelentertainment.com/mo-blog/archive/2023/12) - [January 2024 (1)](https://www.accelentertainment.com/mo-blog/archive/2024/01) - [February 2024 (1)](https://www.accelentertainment.com/mo-blog/archive/2024/02) Even if you own one small location, a great social media visual marketing strategy can do wonders for your bar or restaurant’s online presence. Visual marketing is thought to only apply to Instagram, but it doesn’t have to. Facebook is the currently the social network with access to the biggest audience and the greatest variety of engagement opportunities, with a high level of success for visual content. ###### Why it Matters On Facebook, posts with images see 2.3X more engagement than those without images. With just a little bit of creativity and time, it is easy to begin implementing visual strategies on your restaurant or business’ social media. There seems to be a widespread aversion to using visuals on social networks. Some may think it’s too hard, others think visual posts are less valuable than text posts and some believe it doesn’t increase engagement from their desired target. In 2018, 32% of marketers said that next to blogging, visual marketing was the best performing and most important content for their business. One doesn’t have to be an expert in graphic design to post interesting, engaging visuals for the public to enjoy. ###### Where to Start? It is easy to find quality visual content for your establishment’s social media from inside your bar or restaurant.  The golden rule of visual marketing is: show, don’t tell. You can post content that is easily digested (pun intended) at any point of the day. Have some downtime in the afternoon? Take a quick snap of the entree on special for the day. Did someone win big on one of your VGTs? Share a picture of the happy player (with their consent). Busy Friday night? Capture a great shot of friends laughing at your bar. It will show—not tell—that you’re the place to be on the weekend. Another quick easy way to create visual content for your establishment is by spotlighting your chef, bartender, or server in a social media post. This is a good way to give your brand a human face, and a nice way to encourage your employees. Providing them with positive content about themselves would mean a good chance they would share that content and engage, increasing your reach across platforms. [Pro Tip: Showing smiling faces related to your business will humanize your content and make you relatable to your audience, just make sure that you receive permission to post first.] ###### One Step at a Time Trying something new on social media can seem overwhelming. The power of utilizing visual marketing on social networks is the strongest it has ever been. Restaurants and bars have a unique advantage on social media of having access to unlimited content, all you need to do is tap in.   ### Recent Posts ### Popular Posts ### Posts by Topic - [Marketing Your Missouri Business (34)](https://www.accelentertainment.com/mo-blog/tag/marketing-your-missouri-business) - [Missouri Video Gaming Industry (4)](https://www.accelentertainment.com/mo-blog/tag/missouri-video-gaming-industry) - [Home](https://www.accelentertainment.com) - [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=089b1eb6-559a-4dfc-8781-85d9f3ab7550&ccId=1192059891_1571&type=MP&lang=en_US) - [About](https://www.accelentertainment.com/illinois-gaming-provider) - [Privacy](https://www.accelentertainment.com/privacy-policy) - [Contact](https://www.accelentertainment.com/contact-accel-entertainment) - [Careers ](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=089b1eb6-559a-4dfc-8781-85d9f3ab7550&ccId=1192059891_1571&type=MP&lang=en_US) - [Contact](https://www.accelentertainment.com/contact-accel-entertainment) - [Investor Relations](http://ir.accelentertainment.com/) - [Privacy](https://www.accelentertainment.com/privacy-policy) ### Subscribe to our Blog [**](https://www.instagram.com/accelentertain/)[**](https://www.youtube.com/channel/UCDFmp6ER-J3MBUIoyJWsV_A)[**](https://twitter.com/AccelEntertain)[**](https://www.linkedin.com/company/789687)[**](https://www.facebook.com/159506954069838) [![Accel_Logo_Glossy_Portrait_1117_ON BLACK](https://www.accelentertainment.com/hs-fs/hubfs/FILES/Accel%20Internal/AE%20Logos/Pennsylvania%20Logos/PA%20Logo%20-%20Portrait/Accel_Logo_Glossy_Portrait_1117_ON%20BLACK.png?width=1319&name=Accel_Logo_Glossy_Portrait_1117_ON%20BLACK.png "Accel_Logo_Glossy_Portrait_1117_ON BLACK")](https://www.accelentertainment.com/missouri)