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Marketing Your Pennsylvania Business

Small Things to Upgrade in Your Bar

March 1, 2023

Your bar is who you are! It speaks of your willingness to provide customers with a positive experience. Keeping up with the times means the customer base will migrate with you. This is important because customer demands are changing frequently. Technology is a huge part of this development. Here are some ways to help your business adapt:


Customers often visit a bar for more than food or drinks. There are usually events that bring crowds in. With that in mind, making sure you’re prepared to satisfy the public is important. Sporting events, news coverage, and other television programs are all channels that customers will expect you to have. To maximize this positive experience, acquiring televisions with strong audio and visual quality is recommended. Having a diverse array of channels featuring different networks will also help to bring in different kinds of people. But this could change depending on the occasion (I.E. NFL Sundays focusing on football). Prominent placement throughout the establishment is important too, as being able to supply good vision at every angle will satisfy guests in any area of the bar. You’ll want to make sure the sound system is loud enough for customers to hear, but not too loud to the point where they’ll need to shout at each other to converse. With these expectations, making sure sound quality is sharp and visual quality is high will keep the customers coming for events like this.


The way customers feel inside your bar is also important. Proper lighting is the first step. Depending on the vibe you’d like to establish, lighting can elicit a certain feeling. Set the mood! Whether you’re looking to create an energetic sports environment or a relaxing space for a night out, it’s important to consider how to light your bar. Time of day and occasion is something to consider as well. During the day, utilizing the natural light will fit the setting. But at night, making sure the bar and dining area fits the fun weekend feeling will make people want to spend their night at your location. Think about it: how would you want to spend your night? How does the location make you feel while visiting? This is also important so that customers have easy access and knowledge about exits in case of emergency (especially at night). Make sure that this area is lit well!

Updated Devices:

Aside from updated television and sound systems, there are other devices that could assist with your bar’s update. Making the switch to tabletop devices can help make life easier for your employees. They are efficient for taking orders, changing channels, and giving customers quicker payment options. This could also be helpful in assisting with lighting and sound depending on the time of day. Being able to make these adjustments quickly and efficiently can be handy on a busy night. If it helps your employees create a better experience for the customer, this upgrade is a no brainer.

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